What is Starbucks’ objective in using each site?, Social Media marketing help

Homework chapter 14

Social Media

Visit the Starbucks social media links of your choice. You should visit at least 4 different sites that target the consumer.

  1. What is Starbucks’ objective in using each site?
  2. Who is Starbucks trying to communicate with [what customer segment] by using this media format? What is the reach for each site?
  3. Does the social media communication affect consumer buying behavior and/or relationship to the brand?
  4. One issue with social media is whether it can drive sales. Will the target market buy more Starbucks as a result of their social media campaigns?

Submit your answer through the Turnitin link.

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