value of a comprehensive performance management strategy for a business.

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The Major Project requires you to write a 2,500-word white paper that accomplishes two things:
Convince the reader of the value of a comprehensive performance management strategy for a business.
Convince the reader of the need to hire experts in the field to assist with strategic planning and deployment of the comprehensive performance management strategy.
Please use a minimum of 8 outside resources (journal articles, HRM-related websites, performance-management focused-books, etc) beyond your textbook.

To learn more about what a white paper is please see: A Definition of a White Paper (http://hoffmanmarcom.com/) . Note that this is not an endorsement of the linked organization. The white paper should clearly serve as a means of presenting your consulting firm as an expert in the field because of the stellar content and written communication in the paper.

Here is an example of a good white paper, but it uses an overt advertisement, which should not be used in this assignment: http://www.kenan-flagler.unc.edu/executive-development/custom-programs/~/media/files/documents/executive-development/maximizing-millennials-in-the-workplace.pdf

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