Target market

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Here is the discussion:


  • Watch the Pinkberry case study in the LEARN section this week.  Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. What level of Maslow’s Hierarchy of Needs provides the motivation for this target customer’s purchase? Provide a rationale for your answer.
  • Search the Internet for an article that supports your discussion and post the link in your discussion, using correct APA or SWS formatting, for everyone to read.

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