Visit www.ftc.gov. What is the main purpose of the FTC? Look at the last 2 months of press releases on the website. After reviewing these releases, what seems to be the most prevalent ethical and social responsibility issues? Choose one complaint that focuses on social responsibility and explain what you would have done different as a marketing professional. Where do you believe the company went wrong with their actions? How impactful was this problem to consumers? What was the resolution?
In your follow-up posts, continue the conversation with your peers by asking questions or sharing experiences that relate to what they have written. Explore the topic of Social Responsibility fully, looking at all points of view.