mayers case study Business CapStone Project
this project, you will analyze a business case and make
recommendations based on the outcome of your analysis. The goal is to
demonstrate strategic critical thinking skills when analyzing a
business scenario, taking all factors into account, and recommend a
strategy to move that company forward. Your analysis and
recommendations should flow together, providing your readers with a
clear picture of the issues at hand and leading them to the logical
conclusion of your strategic recommendations. Your case analysis
should be designed for an audience of working adults who are seeking
to improve their understanding of your chosen topic.
case you will analyze is included in your text, specifically, “Case
30: Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to
30-12. In preparation for your case analysis, read “Guide to
Strategic Management Case Analysis” in the text, which provides
valuable advice on how to analyze a business case. As you develop
your analysis and recommendations, use the tools provided in your
text to guide you. Also, consider the information and knowledge you
are acquiring and think about how you can apply this in your current
J. A., & Robinson, R. B. (2015). Strategic
ed.). New York, NY: McGraw Hill.
successfully complete this project, you will be expected to:
problems within professional standards.
strategically for domestic and global environments.
high-performing business management techniques.
appropriate financial models and principles to support decisions.
achieve a successful project experience and outcome, you are expected
to meet the following requirements.
In your final submission, be sure that the:
is evident, understandable, and appropriate.
and supporting points are easily identifiable, plausible, and
employs a minimum of four reputable sources to support main points.
is identifiable, reasonable, and sound.
includes at least two charts, graphs, or visual aids to support
from point to point are excellent and paragraphs support solid
Your final paper must be 6–8 pages, excluding the title page and
Be sure to submit your paper in Microsoft Word format.
Use proper APA sixth edition style to cite and reference your
sources. Also follow APA formatting guidelines for the layout of
your paper. Refer to the Capella Online Writing Center’s APA
sixth edition style and formatting module
on iGuide for more information.
Written communication should be free of errors that detract from the