Marissa mayers case study Business CapStone Project, business and finance homework help

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Marissa
mayers case study Business CapStone Project


OVERVIEW

For
this project, you will analyze a business case and make
recommendations based on the outcome of your analysis. The goal is to
demonstrate strategic critical thinking skills when analyzing a
business scenario, taking all factors into account, and recommend a
strategy to move that company forward. Your analysis and
recommendations should flow together, providing your readers with a
clear picture of the issues at hand and leading them to the logical
conclusion of your strategic recommendations. Your case analysis
should be designed for an audience of working adults who are seeking
to improve their understanding of your chosen topic.


Case
Topic

The
case you will analyze is included in your text, specifically, “Case
30: Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to
30-12. In preparation for your case analysis, read “Guide to
Strategic Management Case Analysis” in the text, which provides
valuable advice on how to analyze a business case. As you develop
your analysis and recommendations, use the tools provided in your
text to guide you. Also, consider the information and knowledge you
are acquiring and think about how you can apply this in your current
professional work.

Reference

Pearce,
J. A., & Robinson, R. B. (2015). Strategic
management
(14th
ed.). New York, NY: McGraw Hill.

PROJECT
OBJECTIVES

To
successfully complete this project, you will be expected to:

  1. Solve
    problems within professional standards.
  2. Plan
    strategically for domestic and global environments.
  3. Employ
    high-performing business management techniques.
  4. Use
    appropriate financial models and principles to support decisions.
  5. Communicate
    effectively.
  6. Create
    organizational value.

Project
Requirements

To
achieve a successful project experience and outcome, you are expected
to meet the following requirements.

  • Content
    and flow
    :
    In your final submission, be sure that the:

    • Structure
      is evident, understandable, and appropriate.
    • Main
      and supporting points are easily identifiable, plausible, and
      clear.
    • Paper
      employs a minimum of four reputable sources to support main points.
    • Logic
      is identifiable, reasonable, and sound.
    • Paper
      includes at least two charts, graphs, or visual aids to support
      your points.
    • Transitions
      from point to point are excellent and paragraphs support solid
      topic sentences.
  • Number
    of pages
    :
    Your final paper must be 6–8 pages, excluding the title page and
    reference list.
  • File
    format
    :
    Be sure to submit your paper in Microsoft Word format.
  • Style
    and formatting
    :
    Use proper APA sixth edition style to cite and reference your
    sources. Also follow APA formatting guidelines for the layout of
    your paper. Refer to the Capella Online Writing Center’s APA
    sixth edition style and formatting
    module
    on iGuide for more information.
  • Written
    communication
    :
    Written communication should be free of errors that detract from the
    overall message.

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