IMC Tactics

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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The paper

  • Must be four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

    Selects a Fortune 500 Company and at Least One Traditional and One Digital Venue and Analyzes Whether or Not the Tactics are Effective, and Explains Why

    Total: 5.00
    Distinguished – Selects a Fortune 500 company and at least one traditional and one digital venue and thoroughly analyzes whether or not the tactics are effective, and comprehensively explains why. Effectively uses examples to support position.
    Describes Any Recommendations for Improvement
    Total: 3.00
    Distinguished – Thoroughly describes any recommendations for improvement. Effectively uses examples to support position.
    Written Communication: Control of Syntax and Mechanics
    Total: 1.00
    Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
    Written Communication: APA Formatting
    Total: 0.50
    Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
    Written Communication: Page Requirement
    Total: 0.25
    Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.
    Written Communication: Resource Requirement
    Total: 0.25
    Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

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