business writing paper 4

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Assignment questions for the second written case assignment: Panera Bread Company )

Please use appropriate analytical tools from Chapter 4 and 5 to analyze the case and answer the following questions:

  • Do a SWOT analysis of Panera Bread Company first. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies?
  • What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?
  • Need 3 full pages, word count at least 950

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