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I chose the company Coke

Description:

In this part, you will need to research the products and services your company offers. A knowledgeable

salesperson is a successful salesperson. R

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You will create a worksheet or chart that organizes the buyer’s needs with benefit-based solutions.

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Pick a product that your company offers.

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Based on this product, write about the buyer’s:

1)

Situational Needs

2)

Functional Needs

3)

Social Needs

4)

Psychological Needs

5)

Knowledge Needs

Submit your work (4-5 sentences )for each buyer’s need

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