Discussion and Assignment – Marketing and Public Relations

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Discussions

  1. Customer Relationship Management
     
    What is customer relationship management?  What steps are involved?  Describe an experience as a consumer, either positive or negative, and how the experience either supported or contradicted the steps involved in the customer relationship management process.  Respond to at least two of your classmates’ postings.
  2. Message Themes
     
    What is a message theme?  What role does a message theme play in an advertising campaign?  Give an example from your personal experiences of a theme that particularly impressed you.  Respond to at least two of your classmates’ postings.

Assignment

Advertising Research

What three academic disciplines can play a role in advertising research?  What unique contribution does each discipline make to the understanding of the consumers and the marketplace?  In 3-4 pages, explain your position using both the text and research from the University’s e-Library. Present in APA style with references.

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