- Customer Relationship Management
What is customer relationship management? What steps are involved? Describe an experience as a consumer, either positive or negative, and how the experience either supported or contradicted the steps involved in the customer relationship management process. Respond to at least two of your classmates’ postings.
- Message Themes
What is a message theme? What role does a message theme play in an advertising campaign? Give an example from your personal experiences of a theme that particularly impressed you. Respond to at least two of your classmates’ postings.
What three academic disciplines can play a role in advertising research? What unique contribution does each discipline make to the understanding of the consumers and the marketplace? In 3-4 pages, explain your position using both the text and research from the University’s e-Library. Present in APA style with references.