Marketing Homework

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1. 
Describe
strategic alliances and why they are important in marketing. Give an example
using either real or fictitious companies.

2. 
Define
the concept of a stakeholder as it relates to marketing. Using Saint Leo as an
example, identify three specific types of stakeholders and briefly describe why
each is a stakeholder in the university.

3. 
Define
the terms Feature and Benefit and explain the difference between them,
including how each functions in a marketing or communication plan. Give an
example of each for a specific product.

4. 
What
concept in product management does the image below represent? Briefly describe
the concept and the role it plays in marketing. Identify each of the five
phases and describe the typical marketing activities that might occur during
each phase.

5. 
In
our discussion of Integrated Marketing Communications we identified four major
types. Describe each of these and provide an example of each to promote Saint
Leo’s graduation ceremony.

6. 
In
the slides discussing Product Management we identified four unique qualities of
services. Describe each of these and provide a specific detailed example of
each.

7. 
We
discussed the bell curve that represents the types of consumer adopters.
Describe each of these including the approximate percent of the consumer base
each represents. Using specific products give an example of each.

8. 
We
discussed in some detail the nature and application of a SWOT analysis. Briefly
define the four elements, tell me if they are internal or external to the firm,
and give me an example of each using Saint Leo.

9. 
Briefly
describe the concept of a supply chain and provide a specific example. You may
not use any of the examples used in the class.

10. 
There are three types of potential influences on the consumer
buying process. Identify each of these and give a specific example.

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