Summarize and Present Information in a Meaningful Way

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One of WidgeCorp’s regional sales managers contacts you with a request. In preparation for rolling out a new type of snack food, she’s been trying to make sense of some demographic data available through the AMA (American Marketing Association) and is overwhelmed. She explains to you that there are two files which contain reports generated from AMA’s (American Marketing Association) website. AMA’s website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census decennial data obtained at the beginning of each decade. These files contain 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary. In these demographics reports the data for many of the variables is distributed into many different categories. For example, there are 7 different categories for Educational Attainment in the General Summary Report and 20 categories for Employment by Industry in the Occupation and Employment Summary Report. Help this regional sales manager see a smaller number of comprehensible categories.

  1. Click Here to download the reports for zip code 60614.
  2. Using all four demographic reports: (Overview, Trend, Employment, and Population Detail) for zip code 60614, choose four variables (including at least one from each report) and explain how you would collapse the categories and why.
Current
Geography Selection: ZIP Codes (2004 Q3): 60614 Chicago
General
Summary Report
US
Census 2000 Basic Variables
2000
Educational Attainment
2000 Marital Status
College:
Associates Degree
1.90% Divorced 7.59%
College:
Bachelor’s Degree
44.19% Never Married 54.20%
College:
Graduate Degree
33.99% Now Married 30.95%
College:
Some College, No Degree
8.72% Separated 3.80%
School:
9th to 11th grade no diploma
3.19% Widowed 3.46%
School:
Grade K – 9
1.95%
School:
High School Graduate
5.60%
US
Census 2000 Race and Ethnicity
Total
Population: Race
Hispanic Ethnicity: Race
American
Indian, Eskimo, Aleut Population
0.20% American Indian/Alaska Native
Alone
1.20%
Asian 3.70% Asian Alone 0.30%
Black
Population
4.80% Black Alone 2.00%
Hispanic
Ethnicity
5.40% Native Hawaiian/Other Pacific
Islander Alone
0.10%
Native
Hawaiian and Other Pacific Islander Alone
0.00% Some Other Race 35.00%
Not or
Latino
94.60% Two or More races 6.40%
Other
Population
2.10% White Alone 55.00%
Two or
More Races
1.60% Hispanic Ethnicity Population 3,504
White
Population
87.60%
US
Census 2000 Occupation and Employment
2000
Means of Transportation to Work
2000 Travel Time to Work in
Minutes
Bicycle 0.98% Median Travel Time To Work 28.9
Bus or
trolley bus
15.50% 0 to 5 1.30%
Carpooled 7.00% 5 to 9 3.70%
Drove
alone
39.50% 10 to 14 8.00%
Ferryboat 0.00% 15 to 19 13.10%
Motorcycle 0.00% 20 to 24 16.00%
Other
means
0.80% 25 to 29 7.60%
Railroad 0.60% 30 to 34 19.10%
Streetcar
or trolley car
0.30% 35 to 39 3.10%
Subway
or elevated
22.60% 40 to 44 4.40%
Taxicab 2.40% 45 to 59 9.50%
Walked 6.00% 60 to 89 7.50%
Worked
at home
4.30% 90 or more 2.30%
Workers
Age 16+
45,551 Worked at home 4.30%
US
Census 2000 Family Status: Family Households
Family
Households
10,458 Male Householder 3,316
Natural
Born or Adopted Children in Family Hhlds
7,068 Male HHldr, no wife present, own
children < 18
130
Grandchildren
in Family Hhlds
213 Female Householder 2,789
Step
Children in Family Hhlds
103 Female HHldr, no husband
present, own children < 18
574
Married
Couple Family
8,673
Married
Couple Family w/ Children < 18
3,095
Married
Couple Family w/ no own Children < 18
5,578

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