Mission, Vision, and You

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Purpose of Assignment

The Week 1 assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.

Assignment Steps

Resources: Week 1 textbook readings

Choose a company that has both a mission and vision statement. This can be the same company you will choose for the assignments for Weeks 2-5. (That is, if you are starting a division of a company instead of starting a business of your own.)


Prepare a 700- to 900-word summary in which you address the following:

  • Identify and STATE the company’s mission statement.
  • Identify and STATE the company’s vision statement.
  • Explain what role these have on the way the business operates. Evaluate whether the company’s actions seem to align to their vision and mission statements.
  • Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.
  • Analyze what you think would be the effect if the company did not have a mission statement.

Format your paper consistent with APA guidelines.

Cite two peer-reviewed references.


Strategic Management: A Competitive Advantage Approach (16th Edition)

BY: Fred R. David & Forest R. David

Strategic Management, Ch. 4: The Internal Assessment

Strategic Management, Ch. 2: The Business Vision and Mission

Strategic Management, Ch. 1: The Nature of Strategic Management

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