BUS336 Week 2 Discussions 1 and 2 MUST BE ORIGINAL

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Discussion 1

Hoovers Market Analysis

Visit and explore the website for Hoovers (Links to an external site.)Links to an external site., paying special attention to the “About Us” and “Products” tabs. Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized by marketing researchers and analysts? Provide specific examples. What limitations apply?

Discussion 2.

Week 2 – Discussion 2

33 unread replies.33 replies.

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.


Pride, W.M. & Ferrel, O.C. (2017). Foundations of Marketing (7th.ed) [Electronic version]. Retrieved from https://content.ashford.edu/

Goya Food Company Study

After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies (Links to an external site.)Links to an external site.,” discuss the marketing strategy this organization implemented in order to successfully gain market share in a non-Latino market. Consider addressing these questions:

  • What tactics were used?
  • How did they apply consumer buyer behavior theories?
  • How did this organization address cross-cultural issues in its marketing strategy?

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