Marketplace Live simulation digital marketing plan

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This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

  1. Digital marketing options for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
  2. Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan?
  3. Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
  4. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division’s goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Submit your individual report to the assignment drop box, and then post your report to your CLC team forum for your group to review. Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group’s Final Report due in Topic 8.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

____________________________________________________________________________________________________________________

1
Unsatisfactory
0.00%

2
Less than Satisfactory
74.00%

3
Satisfactory
79.00%

4
Good
87.00%

5
Excellent
100.00%

70.0 %Content

20.0 %Digital Marketing Option (1.2: Leverage digital marketing strategies to promote organizational growth.)

No digital marketing option for the division is present.

The digital marketing options for the division are included, but lack detail or are incomplete.

The digital marketing options for the division include some details on the decision to shift to digital marketing. There is mention of additional factors that were considered in the decision.

The digital marketing options for the division include a detailed description on the decision to shift to digital marketing. The additional factors that were considered in the decision are included with some reasoning to support your decisions.

The digital marketing options for your division include a comprehensive description on the decision to shift to digital marketing. The additional factors that were considered in the decision are included with detailed reasoning that supports your decisions.

10.0 %Digital Media Impact

The marketing plan does not include the digital media impact on the promotional plan.

The marketing plan includes the digital media impact on the promotional plan, but lacks detail or is incomplete.

The marketing plan includes the digital media impact on the promotional plan.

The marketing plan includes a detailed description for the digital media impact on the overall promotional plan.

The marketing plan includes a comprehensive description for the digital media impact and its influence on the overall promotional plan.

15.0 %Digital Media Types and Options

No digital media types and options are present.

The digital media types and options are included, but lack details or are incomplete.

The digital media types and options are included. There is mention of specific social media platforms used to target the identified market.

The digital media types and options are included. There are details on specific social media platforms relating to division goals. Real-world data is included in the description.

The digital media types and options are included. There are clear details on specific social media platforms relating to division goals. Real-world data is included to support the digital media option selected for the division.

10.0 %Monitor Digital Media

No methods for monitoring digital media are included.

There is some mention of methods for monitoring digital media, but they lack details or are incomplete.

Methods for monitoring digital media are included with some details on effectiveness and strategy to meet division goals.

Methods for monitoring digital media are included with details on effectiveness and strategy to meet division goals. There is some mention of a plan for modification when necessary.

Methods for monitoring digital media are included with clear details on effectiveness and strategy to meet division goals. There is a clear plan for modifications when necessary.

15.0 %Methods of Marketing and Consumer Research (2.4: Analyze markets and consumer data to inform marketing strategy.)

No methods of marketing and consumer research are included.

There is little or no evidence of marketing and consumer research.

The plan includes evidence of relevant marketing and consumer research. There is a minimum of three resources included.

The plan includes evidence of relevant and quality marketing and consumer research. There are more than three current resources validating the digital marketing decisions included in the plan.

The plan includes evidence of relevant, current, and quality research. The description analyzes marketing and consumer research to thoroughly validate digital marketing decisions for the plan.

20.0 %Mechanics

20.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

10.0 %Format

5.0 %Paper Format (use of appropriate style for the major and assignment)

Template is not used appropriately or documentation format is rarely followed correctly.

Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

Appropriate template is used. Formatting is correct, although some minor errors may be present.

Appropriate template is fully used. There are virtually no errors in formatting style.

All format elements are correct.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

Sources are not documented.

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage

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