BGT Week 4 Discussion

No Plagiarism

Due tomorrow November 6, 2015 by noon

Assigned Reading for the week is attached below

Theme One In order to make the process more objective it is important to critically view the factors surrounding the process itself.

Select three of the traps which can affect decision making. Create your own fact pattern exemplifying how the trap affected a business decision. You can also use a real example from the Internet but be careful not to use the same one as someone else. Do not identify the trap. Post your example by Thursday. Then let your fellow classmates tell you what trap it is. On Sunday go back and make sure that everyone identified the right trap for your scenario.

Theme Two

Research the use of cognitive bias in marketing and select an example from everyday life to present to the class along with your reasoning for picking this particular one. Please make sure that now two examples are alike.