Ethical Issues

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Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research.

Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products.

Include the following in the presentation:

  • Ethical issues businesses may face in the market research process
  • Ethical issues businesses may face in setting price and promotion of the product
  • Ethical issues that a business may face in a global setting and how they differ from domestic concerns

Include references and citations in your presentation.

Format your presentation consistent with APA guidelines.

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