a two page paper in which you identify and research a new business
which has launched in the last 18 months. (You may use a Kickstarter
project currently in the funding stage by visiting their website at
www.kickstarter.com) Referring back to the key concepts from this course, in your paper respond to the following questions:
market conditions and/or consumer needs have suggested to the
owners/originators that this is a viable business proposition?
- What are the key opportunities and threats that the business faces?
- What value does the business offer potential customers?
- Looking ahead two to five years, how can this business remain viable in the marketplace?