crisis communications define stakeholders and quot publics quot

Three to five page paper, not including your properly formatted Tile Page and References Page, in APA format, addressing the following:

1. Define “Publics”, which you may consider synonymous with “Stakeholders”.

2. Develop a list of key publics (stakeholders) and describe why they are important in the context of risk communications and in times of crisis. This should resemble (but not be identical to) the example in Appendix A of the course textbook, Fearn-Banks, K. (2011), Crisis Communications: A Casebook Approach, 4th Edition, New York: Taylor & Francis (hard copy).

Appendix A is attached,

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