Your original posting – Write 3-4 paragraphs on the following:
- Conduct some research on 1 company that uses Cause Marketing strategies. Give a short description of the company.
- Describe at least one of its cause marketing programs in details (i.e. give specifics such as: how does the strategy work, who does it target [target market], the $ amounts or items donated, and numbers of lives impacted etc.)
- How successful is this company, and does its Cause Marketing impact the company’s level of success?