Case Study Analysis: Whole Foods and the Affordable Care Act

Write a paper of approximately 750 words that will include three separate writing projects:

• The first will be a brief letter
  (approximately 250 words) in which you pretend to be John Mackey
  responding to a major supplier of Whole Foods that has threatened to
  terminate business dealings because of the controversial op-ed piece.
• The second will be a statement
  (approximately 250 words) that you will read at the next Whole Foods
  board of directors meeting to explain your decision to write the op-ed
  piece and your subsequent handling of the resulting publicity.
• The third will be your analysis
  (approximately 250 words) of whether Mackey’s Op-ed article and his
  response afterward showed that he properly applied the four steps in the
  strategic communication process:
  • Identify the purpose
  • Analyze the audience
  • Consider the context
  • Analyze the method
  • Examine which steps (if any) he took and which (if any) he missed