business terms and concepts

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In the following examples, determine whether the term independent variable or dependent variable is appropriate.

·  Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

·  In an experiment, this variable is expected to be affected by the manipulation.

·  Criterion variable is synonymous with this term.

·  Several of these variables are somewhat correlated and are therefore are not independent among themselves.

·  A predictor variable is synonymous with this term.

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.

·  Incentives ___ are expected to increase productivity ___ especially among newer employees ___.

·  The ___ should not precede the ___ in a research study.

·  In an experiment, participants experience a manipulation of the ___, called the experimental treatment.

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