Business Research Methods in Marketing

1- Research Aims and Objectives:

This is a one page (500 words) outline of what your research question will be. In addition you should include the following

You should also set out the aims and objectives of your research

Why are you undertaking this project?

How do you intend to conduct this research

Assessment

Clarity of the research question, aims and objectives

How researchable is the research question?

Professional presentation – spelling/grammar

2- Literature review:

This is a (1,000 words) outline of the theory that you will use to determine the basis for your research project.

Assessment

How widely/deeply has the student read his subject?

Have the key and recent seminal texts been mentioned?

Has there been critical engagement with the literature?

To what extent is the text adequately referenced?

Is there a separate list of references?

3- Methodology:

This is a two page (1000 word) outline of your methodology with details of the areas that you will be examining/reviewing. For example, if you are conducting a questionnaire, you need to include these questions and their relevance to your research question.

Assessment

How well has the student justified his choice of method(s)?

How well has the student explained the limitations of his chosen method(s)?

How appropriate is the research method to the aim and objectives?

Has the data collection tool (e.g. questionnaire) been designed appropriately to measure what it set out to achieve?

4- Methodology evaluation:

This is a one page (500 words) evaluation of your methodology. You need to conduct a pilot and evaluate your findings. For example, you will use your questionnaire on a small number of people and evaluate your findings. Which questions worked/did not work and why? What changes will you make?

Assessment

Clarity of findings

Identification of issues

Outline of proposed changes

*** Words count = 3000 words.

*** In-Text Citations and References using Harvard style.

*** Three attachments has been uploaded that might help you.