Refer back to the brand chosen for the first assignment – Coca Cola. I have attached the grading guide for this assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8. 9 (A brand audit is a consumer-focused exercise to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity. It requires understanding brand equity from the perspective of both the firm and the consumer. The brand audit consists of two steps: the brand inventory and the brand exploratory.)
Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.
Include the following:
- Brand Inventory
- Brand Exploratory
- Strategic Recommendations
- Tactical Recommendations
Cite all sources according to APA formatting guidelines.