bloomberg businessweek article

Find an in-depth marketing-related article in Bloomberg Businessweek

https://www.bloomberg.com/businessweek.

the article must be long enough to address the two questions below.

Criteria:

a.) Summarize information and

b.) integrate the article with marketing theory in your own words. Specifically, name and define three marketing concepts. For each, explain why the example clearly illustrates the concept. A well-written, 2 1/2 page