Benchmarking marketing homework help

Benchmarking is gaining a lot of attention in healthcare industry these days. Benchmarking allows healthcare managers to assess and measure the quality of an organization’s policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers. The objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high performance levels, and (3) to use this information to improve performance.

What is benchmarking, and how do you do it? How would you as a healthcare manager utilize this measurement tool?

At least 150 words. Include references