assignment 3 77

Please review lesson on “Customer Relationship Developmental Stages” and review how to write an essay.

Video http://youtu.be/Ae3EVQdjeGY

Presentation slides https://docs.google.com/presentation/d/1vMUd88t-ZAZGys1buPxZSNOoUL-hzoX5BhxqS8XSJno/edit?usp=sharing

Based on my book https://docs.google.com/file/d/0B5hAidGqjpfnMjZHbWVOalpmcEU/edit?usp=sharing

Review how to write an essay:

• Video on how to write an essay outline https://www.youtube.com/watch?v=lXWMPbfKtUI

• How to write an essay with an outline template provided http://www.tacoma.uw.edu/sites/default/files/global/documents/library/essay_outline_worksheet.pdf

• Ways of starting an essay with a hook https://docs.google.com/document/d/1s5SVjJhiXklx7RzjpDMlEgeFp0v6UtvK8n8I4MQku60/edit

Directions:

Please discuss the topic of customer relationship management (CRM) stages from the presentation shared in a 5-paragraph essay.

Be sure to include why using CRM well is important and what the stages (p.22, 24-26) are. Explain how understanding the customer’s emotional stage and status is a key component to CRM.

Please include 5 cited facts and a 5+ references list.

Rubric:

1. Please discuss the topic of customer relationship management (CRM) stages in a 5-paragraph essay based on the presentation.
2. Be sure to include why using CRM well is important and what the stages are.
3. Explain how understanding the customer’s emotional stage and status is a key component to CRM.
4. Please include 5 cited facts.
5. 5+ references list.