advanced marketing unit 6 case study

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. Evaluate the case study choice,

and respond to each of the questions below using both theory and practical managerial thinking as well as supporting

research.

Southwest Airlines Case Study (article attached below)

1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest

positioned with this group?

2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?

3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?

4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its

business model?

in formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with

subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and

reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5

years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material

must have accompanying in-text citations.

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