For this assignment, within the context of the Consumer Packaged Goods (CPG) category, in this case AMAZON LLC, complete the following criteria:
- Conclude how effectively the firm uses the different components of the marketing mix to identify and grow their markets.
- Evaluate the firm’s marketing plan within the context of the overall strategic plan.
- Appraise how the firm is integrating a digital platform into their over marketing strategy.
- Summarize how well the firm is positioned for future growth given the evolution of the consumer base.
- Illustrate ethical marketing practices integrated into the components of the marketing mix
800 words… no cover page. Make sure your references are within 5 years.